Since 2009 Anaïs has represented artists, writers, high-profile individuals, fashion houses and lifestyle brands among others at leading PR firms in Stockholm, Sweden.

Starting out as an artist in the US at a young age, Anaïs had the benefit of an early introduction into the entertainment business, working with some of the world major record companies and media houses. With substantial media training and many years of experience with top-tier media-platforms Anaïs understood the impact and importance of media representation, which led her to transition into a role within PR advisory and eventually the founding of KIITE in early 2024.